XVIVO pioneers machine perfusion technology, transforming the way organ transplants are preserved and performed. Their mission is clear: to support transplant teams with cutting-edge solutions that improve patient survival rates worldwide.

But in a crowded congress and exhibition circuit, simply showing up isn’t enough. XVIVO needed an approach that elevated their presence, ensuring their brand captured attention while maintaining the scientific credibility essential in the medical field.

Our challenge was to craft a bold yet refined visual and messaging system that made XVIVO’s impact immediately clear in high-stakes, high-traffic environments.

We created a flexible and strategic brand expression designed to break through the noise of medical exhibitions. Balancing scientific credibility with emotional resonance, the approach reinforced XVIVO’s core mission – enhancing transplant success rates and improving patient lives.

A smart booth design strategy ensured a seamless, recognisable brand presence across multiple congresses, using consistent yet adaptable elements. High-impact visuals combined with carefully crafted messaging made XVIVO’s purpose and innovation impossible to miss.

To ensure efficiency across different events, we developed a modular system of reusable brand assets, eliminating the need for constant redesign while allowing for quick adaptation to varying booth sizes and layouts. This not only improved speed and cost-effectiveness but also aligned with XVIVO’s sustainability goals.

By combining strategic brand clarity with intelligent execution, XVIVO now commands attention on the global stage while delivering its life-saving message with impact and consistency.