As a leader in advanced wound care, Convatec wanted to enhance training for clinicians and provide patients with clear and hands-on guidance for applying and removing wound dressings. 

Their new packaging included QR codes linking to instructional videos, but the challenge was creating realistic, medically accurate content without using real patients. The solution needed to be detailed, immersive, and practical – without compromising on authenticity. 

To bridge the gap between authenticity and practicality, we brought in industry-leading special effects (SFX) makeup artists to create hyper-realistic prosthetic wounds – so lifelike they made you wince, but without the pain.

Medical accuracy met movie magic, and prosthetic wounds were crafted to mimic real-life conditions, ensuring medical precision while maintaining a controlled filming environment.

We showed clinicians in action – real healthcare professionals applied and removed dressings on patient models, demonstrating best-practice techniques in a setting that mirrored real-world care.

To achieve studio-quality production, we used a high-spec studio setup that ensured clear, detailed footage, making every step of the process easy to follow for clinicians and patients alike.

By combining cinematic realism with clinical expertise, Convatec now has a powerful training tool that makes best-practice wound care more accessible than ever.