Shakespeare's Globe
A Campaign to Bring Shakespeare’s Globe to Life for a Modern Audience
Objective
Shakespeare’s Globe was launching a new exhibition and tour, giving visitors a chance to step inside history. But to stand out in London’s crowded tourism landscape, the campaign needed to do more than just educate – it had to excite, entertain, and make history feel alive.
Our goal was to craft a multi-channel creative campaign that would entice audiences to experience the Globe for themselves.
suited for different channels and mediums.
How we did it
We tapped into what made Shakespeare’s Globe special – not just its history, but its energy, its drama, and its place as a cultural phenomenon, both then and now. The South Bank of Elizabethan London was a wild, bustling place, more like an ‘Elizabethan Las Vegas’ than a quiet heritage site. That spirit of entertainment and excitement became the heart of our campaign.
We crafted bold, engaging stories that drew playful parallels between Shakespeare’s world and today’s pop culture by comparing audiences throwing apples at bad actors to modern reality TV eliminations, and the popularity of Elizabethan theatre to today’s binge-worthy box sets. These stories were brought to life with dynamic mixed-media visuals, vivid colours, and eye-catching advertising across digital and print channels.
By blending history with humour and cultural relevance, we transformed Shakespeare’s Globe from a traditional heritage attraction into an unmissable experience – one that audiences didn’t just want to learn about, but truly be part of.
