Objective

Trivium were formed from a merger of metal packaging manufacturing businesses five years ago and had been on a path growing their sustainability USP since then. As their 5th birthday approached, they wanted to use it to celebrate their successes, engage employees and raise further awareness with customers.

How we did it

We created the ‘High-Five’ creative concept, based on a powerful expression that would be globally understood, and a gesture at the campaign’s core that acted as celebration and confirmation of all Trivium had achieved, through their employees. A distinctive campaign icon of ‘high-fiving’ hands, in animated and static form, was used as an identifier across all assets.

Employee engagement was key, encouraging the sharing of user-generated content and personal stories – from CEO to manufacturing floor, uniting all employees to celebrate in their combined achievements.

A campaign toolkit of designed communication assets was developed and supplied to internal teams in all their markets and sites, making it easier to involve employees at local level in a tailored way.

Content was also shared to a campaign online hub to create a real connection from all around the world, inviting employees to upload their ‘high-fives’ and be part of a growing gallery of highlights and achievements.

Employees instantly connected with the message, sparking engagement from leadership to the shop floor and making the anniversary feel meaningful at every level.