
INDEPENDENT ANTI-SLAVERY COMMISSIONER
A Smarter Website to Better Support Victims of Modern Slavery
Objective
The project’s goal was to redesign and rebuild the Independent Anti-Slavery Commissioner (IASC) website to support their three-year strategic plan, which focuses on enhancing the prevention of modern slavery, improving victim protection, and prosecuting offenders.
The new website needed to be intuitive, user-friendly, and modern, providing quick access to key information, clear navigation paths (including a quick exit button), and effectively communicating essential messages to users.
in users in 30 days.
in engagement time per user in 30 days.
in bounce rate in 30 days.
How we did it
We knew that that to align with the IASC’s needs, we needed to create a simple, clean and modern layout, ensuring the important information was always easy to access. We were keen to focus their core brand ‘teal’ colour throughout, while lifting this with a set of brighter, complimentary colours. We understood from the outset that one particular challenge was going to be finding engaging, thoughtful and relevant imagery, as much of the content is particularly sensitive. In the end we chose to create a series of illustrations that allowed us to bring colour and life to the site in a way that still felt appropriate to the subject matter and the brand.
We developed the website on an Umbraco CMS which as a user-friendly platform, allows the team to regularly publish key reports, manage updates and post regular news and articles. Thanks to its intuitiveness, it’s easy to update and scale up as needed, importantly, to allow for regular news updates on the site.
The website is also hosted on the Umbraco Cloud which offers scalability, automatic updates, enhanced security, and sustainability, enabling the IASC to efficiently manage and deploy their website while tracking and minimising environmental impact.




Embrace have been great to work from the very start of the redesign of our website. Their expert and friendly team worked seamlessly to understand our needs and goals from the outset, and provided us innovative design ideas and suggestions.
They have built us an incredible website.


